Digital Opportunities Resources

 

 

Webinars

 

Turnkey Webinar

What's Included:

Exclusive Speaking Opportunity: Elevate your company and speakers as the sole sponsor of the webinar.

Webinar Management from Start to Finish: Creation of landing page and registration form.

Webinar Moderator: As needed.

Technical Rehearsal: Required for all panelists/moderators.

Power Point Presentation: The final PPT and any video clips in MP4 format must be sent to Laura Poliskey [email protected] by 5PM EST the day before the Tech Rehearsal.
Live-time Supervision Provided by Commercial UAV News 


Sponsor’s Deliverables:
Sponsor provided creative to be used in promotions to drive registration.

  • Sponsor provided banner ad for rotation on Commercial UAV News site and newsletter (728x90 and 300x250). Call-to-action should be Register Now. 
  • Sponsor provided banner ad for Commercial UAV News social media channels (1200x628 & 1080x1350). Call-to-action should be Register Now.
  • Featured image - 1024x675 - png or jpg, no text, logos, buttons, or icons.


Commercial UAV News Deliverables:

  • Two dedicated emails sent to Commercial UAV News newsletter subscribers to promote registrations
  • Reminder emails sent to webinar registrants to encourage attendance.
  • Post-webinar thank-you email sent to all registrants with OnDemand viewing link. 
  • Three social Media posts via LinkedIn, X (Twitter), and Facebook.
  • Editorial mention in the Commercial UAV Newsletter and commercialuavnews.com 


Webinar Leads:
Contact details for leads will be shared with the sponsor for follow-up opportunities within four business days after the live webinar.  Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country, and responses to “What best describes your industry sector?” and “What is your business type?”


An initial post-webinar Excel list will be provided within four days and reports will be shared during the following three months. In order to drive on-demand views and lead gathering, webinar video recordings are not shared with sponsors.


Next Steps:

Once a contract is signed, our webinar management team will reach out to schedule a Tech Rehearsal and collect:

  • Webinar Title
  • Webinar Abstract
  • Company logo - png or jpg
  • Speaker(s) name, title, and email
  • Speakers(s) short bio & headshot
  • Featured image - 1024x675 - png or jpg, no text, logos, buttons or icons
  • Banner Ad - (728x90, 300x250, 1080x1350, and 1200x628) for your webinar. The call-to-action should be REGISTER NOW. 


We encourage you to also promote and share the buzz!

  • Send an email to your current customers and marketing prospect lists encouraging them to register
  • Share on your social media pages and tag speakers
  • Encourage your speakers to share their participation on LinkedIn
  • Be sure to follow-up with leads after your webinar

 

Turnkey Webinar FAQs


Can I share pre-recorded videos during the live webinar?

Embedded videos are stripped from the PowerPoint when ingested into our webinar platform. To share a video, you’ll either need to share your screen or we’ll need to upload each video separately as an MP4 file and practice this during the technical rehearsal—the sooner you can tell us you plan to incorporate videos the better. Whenever possible we recommend avoiding the use of long videos and/or multiple videos as they do add a layer of complexity and opportunity for things to break during a live event.


What format does my final presentation need to be in?

Slide materials must be a PowerPoint, we cannot support PDFs.


Is there a size limit for PPT files?

Max PPT file size: 80 MB, larger PowerPoints will need to be shared via screenshare.


Will my speaker receive login information for the live webinar?

The webinar team sends out the technical rehearsal and live webinar invitations with webinar login links once the webinar landing page is setup.


We do webinars often--do we need to have a tech rehearsal?

Our webinar team requires a technical rehearsal, and it is required for all speakers. This meeting is brief (under 30 minutes) and essential to make sure your team is set up for a successful webinar.

 

On-Demand Webinar

Sponsor’s Deliverables:

  • Recording of Webinar: The final webinar should be delivered as a MP4 format then then convert the MP4 to our Wistia account, must be sent to Laura Poliskey [email protected]
  • Webinar description for the landing page
  • Sponsor provided banners to be used in promotions: (728x90, 300x250, 1200x628, and 1080x1350). The call-to-action (CTA) should be Register Now
  • Featured image - 1024x675 - png or jpg, no text, logos, buttons or icons

Advertising on Commercial UAV News:

  • Creation of landing page and registration form.
  • Sponsor provided banner ad for rotation on Commercial UAV News site and newsletter (728x90 and 300x250). The call-to-action (CTA) should be Register Now 
  • Two dedicated emails sent to Commercial UAV newsletter subscribers to promote registrations 
  • Three social media posts via LinkedIn, X (Twitter), and Facebook
  • Editorial mention (if appropriate) in the Commercial UAV News newsletter and commercialuavnews.com 

 

Webinar Leads: Contact details for leads will be shared with the sponsor for follow-up opportunities within four business days after the live webinar.  Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country, and responses to “What best describes your industry sector?” and “What is your business type?”

 

The webinar Excel list will be provided three months after the webinar has been placed on the Commercial UAV News website.

 

We encourage you to also promote and share the buzz!

  • Send an email to your current customers and marketing prospect lists encouraging them to register
  • Share on your social media pages and tag speakers
  • Encourage your speakers to share their participation on LinkedIn
  • Be sure to follow-up with leads after your webinar

Make the most out of your webinars

 

A webinar is your opportunity to present an engaging topic to a live web audience filled with industry professionals from Commercial UAV Expo’s network, but packing technical information on a set of slides isn’t the most effective way to win your participants over. Here are 5 strategies for creating an impactful webinar that will maintain your audience’s attention.

1

Keep it educational.

Try not to conduct a sales pitch. Use case studies when applicable.

2

Less is more.

Limit text. Your audience should be focused on you and what you’re saying. 

3

Use graphics.

Imagery should add to the conversation, not detract from it.

4

Avoid animations.

They can be a distraction or run the risk of not working live.

5

Prepare.

Make good notes, know your key points and practice. 

Whitepapers

Syndicated Whitepapers

Extend your reach and expand your network with a content promotion package. Enlighten your buyers, establish your business as a thought-leader, and increase brand awareness all while filling your pipeline with warm leads. Leverage the trust and respect of the Commercial UAV News brand to share your message.

  • Reach a highly engaged audience and drive leads with a three-month-long campaign
  • Our team builds a responsive landing page and collects and delivers all leads to you
  • Promotion includes web display, placements in the weekly newsletter, and a dedicated email
  • Visuals (images, charts, etc.) will be requested from the sponsor

An Excel report with leads can be provided 3 months after the content is published.

Point of Contact: Your sales representative will introduce you to our Marketing and Web Teams. Please allow three weeks from contracting date to the desired ‘go live’ date for Gated Content.

Sponsor’s Deliverable

  • Whitepaper Title
  • Description
  • PDF of final Whitepaper
  • Logo in png or jpg file format
  • Cover image of Whitepaper
  • Image for landing page (1024x675) png or jpg
  • Banner ads (300x250 and 728x90)
  • Social Post Images (1200x628 and 1080x1350)

Commercial UAV News Deliverables

  • Customized landing page with a lead gen form including name, title, company, email, phone number, state, and country
  • Two dedicated emails sent to Commercial UAV News  subscribers to promote downloads
  • Three social posts via LinkedIn, X (Twitter), and Facebook
  • Three months of banners in the Commercial UAV News newsletters and news site

Turnkey Whitepapers

Sponsor’s Deliverables:

  • Recording of Webinar: The final webinar should be delivered as a MP4 format then then convert the MP4 to our Wistia account, must be sent to Laura Poliskey [email protected]
  • Webinar description for the landing page
  • Sponsor provided banners to be used in promotions: (728x90, 300x250, 1200x628, and 1080x1350). The call-to-action (CTA) should be Register Now
  • Featured image - 1024x675 - png or jpg, no text, logos, buttons or icons

Advertising on Commercial UAV News:

  • Creation of landing page and registration form.
  • Sponsor provided banner ad for rotation on Commercial UAV News site and newsletter (728x90 and 300x250). The call-to-action (CTA) should be Register Now 
  • Two dedicated emails sent to Commercial UAV newsletter subscribers to promote registrations 
  • Three social media posts via LinkedIn, X (Twitter), and Facebook
  • Editorial mention (if appropriate) in the Commercial UAV News newsletter and commercialuavnews.com 

 

Webinar Leads: Contact details for leads will be shared with the sponsor for follow-up opportunities within four business days after the live webinar.  Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country, and responses to “What best describes your industry sector?” and “What is your business type?”

 

The webinar Excel list will be provided three months after the webinar has been placed on the Commercial UAV News website.

 

We encourage you to also promote and share the buzz!

  • Send an email to your current customers and marketing prospect lists encouraging them to register
  • Share on your social media pages and tag speakers
  • Encourage your speakers to share their participation on LinkedIn
  • Be sure to follow-up with leads after your webinar

Banner Ad Examples:

Landing Page Example:

Whitepaper example

Sponsored Articles

Share your expertise with the commercial drone community via a custom content piece. It can take the form of an interview, article, series, or a combination of elements may be incorporated. Our team will work with you to tell your story in a way that is especially relevant and is sure to explain and explore the kind of value you’re able to create.

  • Increase brand awareness through engaged content by collaborating with Commercial UAV News
  • Educate your audience, highlight your business’s expertise in the industry, and boost brand awareness, all while generating warm leads for your sales pipeline
  • Our editorial team crafts your story for over 26,000 industry professionals, showcasing your products value
  • Article appears in our weekly international newsletter and remains indefinitely on the news site, averaging 400 views with a 5-minute read time.
  • Work with our editorial team to determine article format and focus to effectively convey your message

Point of Contact: Your sales representative will introduce you to our Editorial Team. 

Once the piece is approved by the sponsor, it will be published and shared via Commercial UAV News social media accounts for additional exposure and audience reach.

Please allow at least two weeks from the contracting date to the desired publishing date.  

Steps After Contracting:

  • General article topic will be conveyed from the sales representative to the editorial team prior to the customer introduction  
  • Our editorial team records their customer call for context and notes
  • The topic and any helpful materials (featured product/project details) should be shared with editorial before the call
  • Our editor will write questions ahead of time and send at least a day in advance of the interview
  • Our editorial team will share the prepared piece with sponsor for approval prior to posting 
  • The sponsor may be asked to provide supporting materials such as photographs, graphs, or other visual elements for the piece

Commercial UAV News Deliverables

  • A polished article posted on the Commercial UAV News site and in the weekly newsletter
  • A social posts via LinkedIn, X (Twitter), and Facebook

 

Sponsored Article Examples

Q&A Style Articles:

Feature Style Articles:

Video Interview Styles:

Sponsored Email

If you’ve got a message to get out, a dedicated email to Commercial UAV News’s network of industry professionals is perfect for your needs.

  • Drive traffic to your site
  • Announce product or service launches
  • Share a new resource
  • Reach an already engaged audience
  • 26,000+ highly qualified and engaged UAS professionals

Open rate can be shared with sponsor upon request.

Please allow at least two weeks from the contracting date to the desired email date.

See HTML Specifications – including tips on improving email performance:

HTML specifications

Email example

 

Newsletter & Site Display Banners

Digital advertising can be an easily executed tool. Create your ad, have it posted on Commercial UAV News, and watch the clicks come in from the highly trafficked news site.

Website Banner Ads

Newsletter Banner Ads

Ad Size: Medium Rectangle – 300w x 250h (pixels)

  • Animation: 10-15 seconds max (No flash), can loop
  • Format – HTLM5 (ZIP), Animated GIF, Non-Animated GIF, PNG, JPEG, Video (MP4, WebM, Ogg, YouTube), 3rd Party Script Tags
  • Maximum File Weight – 200k
  • URL for the ad to point to

 

Ad Size: Leaderboard – 728w x 90h (pixels)

  • Animation (optional): 10-15 seconds max (No flash), can loop
  • Format – HTLM5 (ZIP), Animated GIF, Non-Animated GIF, PNG, JPEG, Video (MP4, WebM, Ogg, YouTube), 3rd Party Script Tags
  • Maximum File Weight – 200k
  • URL for the ad to point to

Ad Size: Pop Up – 640w x 480h (pixels)

  • Animation: (optional): 10 seconds max (no flash)
  • Format – HTLM5 (ZIP), Animated GIF, Non-Animated GIF, PNG, JPEG, MP4 Video, 3rd Party Script Tags
  • Maximum File Weight – 200k
  • URL for the pop up to point to

Ad Size: Medium Rectangle – 300w x 250h (pixels)

  • No animation
  • Format –Non-Animated GIF, PNG or JPEG
  • Maximum File Weight – 90k
  • URL for the ad to point to

 

Ad Size: Leaderboard – 728w x 90h (pixels)

  • No animation
  • Format –Non-Animated GIF, PNG or JPEG
  • Maximum File Weight – 90k
  • URL for the ad to point to

Get the most out of your digital advertising

 

To get the most out of your digital advertising, keep these tips in mind. Metrics to be shared with sponsors via an AdGlare link for advertisements running on Commercial UAV News only.

1

Clear objective and CTA.

Have a specific goal that informs your creative and helps measure ROI. Include a single compelling CTA.

2

Choosing your URL.

Direct the viewer to a page that makes sense. If the goal is to generate leads, link to a landing page with a lead capture form.

3

Simple ad.

Keep your ad clear and concise with minimal text usage.

4

Creative.

Use colors and imagery to pique the audiences' interest.

5

Web/newsletter advertising combos.

Don’t risk missing part of your target audience by only advertising on one of the two.

Social Media Package

Take advantage of our social media influence with a sponsored social media package comprised of:

  • One LinkedIn post
  • One X (Twitter) post
  • One Facebook post
  • One Instagram post
  • We encourage you to share our posts and add to the buzz!

Point of Contact: Your sales representative will introduce you to our Marketing Team.

Next Steps: You will be asked to provide a copy (200-character limit), a link and/or creative (1200x628 and 1080x1350) and any tags you wish to include in your post. Final post approval is at discretion of Commercial UAV News Marketing Team to maintain brand voice.

Social media example

No metrics will be shared, we encourage you to use tracking links to track your campaigns success.

Podcast Episode

Experience the insights that drive the drone industry with Commercial UAV News’ Uncrewed Views Podcast—where industry insiders take center stage. This sponsored podcast dives into the challenges and breakthroughs that matter most to operators and organizations, exploring how drones are transforming workflows to be faster, more cost-effective, and safer. Stay ahead of the innovations shaping real-world UAV applications.

Point of Contact: Your sales representative will introduce you to our Editorial Team.   

Commercial UAV News Deliverables:

  • A professional podcast available on Spotify and Apple Podcast
  • A dedicated social banner
  • A social post on LinkedIn, Facebook, and X (Twitter)
  • Highlighted in the Commercial UAV News newsletter

 

Reach out to a member of our team

Carmella Perrone
Carmella Perrone
Sales Manager


(207) 842-5423

Dominique Caron
Account Executive


207-842-5404

Download the full contract information

VIEW MEDIA KIT