Digital Opportunities - Specs and Best Practices
Exclusive Webinars | Visionary Panel Webinars | Custom Content | Dedicated Emails | Banner Ads | Social Media Package | Podcast | Gated Content
Webinars
Please Note - For optimal engagement, webinars should be reserved at least two months in advance to allow time to set up landing page and promotional materials.
Getting The Most Out of Your Webinar InvestmentTo optimize the webinar experience for both the audience and your investment, please consider these suggestions:
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Exclusive WebinarWhat's Included: Exclusive Speaking Opportunity: Elevate your company and speakers as the sole sponsor of the webinar. Webinar management from start to finish: Creation of landing page and registration form. Webinar moderator: (as needed) Technical rehearsal: Required for all panelists/moderator. Power Point Presentation: The final PPT and any video clips in MP4 format must be sent to Laura Poliskey [email protected] by 5PM EST the day before the Tech Rehearsal. Live-time supervision Advertising on Commercial UAV News: Sponsor provided creative to be used in promotions to drive registration. Tracking link is provided that updates performance & demographic metrics in real time. Sponsor provided banner ad for rotation on commercialuavnews.com (728x90 and 300x250). CTA should be Register Now. Sponsor provided banner ad for inclusion in Commercial UAV News E-Newsletter editions (728x90). CTA should be Register Now. Marketing Elements: Dedicated e-mails sent to Commercial UAV Subscribers to promote registrations Reminder e-mails sent to webinar registrants to encourage attendance Post-webinar thank you email to all registrants with OnDemand viewing link Social Media posts via LinkedIn, Twitter, and Facebook (Sponsor to provide banner ad size 1200x628) Editorial mention (if appropriate) in the Commercial UAV E-Newsletter and commercialuavnews.com Webinar Leads: Contact details for leads will be shared with the sponsor for follow up opportunities within four business days after the live webinar. Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country, and responses to “What best describes your industry sector?” and “What is your business type?” It will be indicated in the file if the preregistered attendees connected to the live webinar.
What can you do with select high-level leads? You can reach out via LinkedIn and thank them for having registered for the webinar and ask an open-ended question to initiate a conversation/connection. Next Steps: Once a contract is signed, our webinar management team will reach out to schedule a Tech Rehearsal and collect:
We encourage you to also promote and share the buzz!
Exclusive Webinar FAQs Can I share pre-recorded videos during the live webinar? Videos and animations are stripped from the PowerPoint when ingested into our webinar platform. To share a video or other animated graphics, you’ll either need to share your screen or we’ll need to upload each video separately and practice this during the technical rehearsal—the sooner you can tell us you plan to incorporate videos the better. Whenever possible we recommend avoiding the use of videos and animations as they do add a layer of complexity and opportunity for things to break on a live event. Because videos must be embedded wholesale in the on-demand materials from your original MP4 file, please note that any pausing of the video during a live webinar will be hard to incorporate into the on-demand materials—we recommend avoiding doing this as we won't be able to fit the video to the audio. What format does my final presentation need to be in? Slide materials must be a PowerPoint, we cannot support PDFs. Is there a size limit for PPT files? Max PPT file size: 30 MB, larger PowerPoints will need to be shared via screenshare. Will my speaker receive login information for the live webinar? The Web Management Teams sends out technical rehearsal and live webinar invitations with webinar login links. We do webinars often--do we need to have a tech rehearsal? Only the webinar team can run a technical rehearsal and it is required for all participants. This meeting is brief (under 30 minutes) and essential to make sure your team is setup for a successful webinar. |
Visionary Panel WebinarWhat's Included: Speaking Opportunity: Have your voice heard as a part of a Visionary Panel. Webinar management from start to finish: Creation of landing page, webinar moderation, and registration form. Technical rehearsal: Required for all panelists/moderator. Live-time supervision Advertising on Commercial UAV News: Panelist included on a 720x90in-house digital advertising banner to promote webinar. Marketing Elements: Landing page will be highlighted through marketing campaigns, email blasts, and social media posts in support of driving webinar registrants. Dedicated e-mail sent to Commercial UAV Subscribers to promote registrations Reminder e-mails sent to webinar registrants to encourage attendance Post-webinar thank you email to all registrants with OnDemand viewing link Social Media posts via LinkedIn, Twitter, and Facebook Editorial mention (if appropriate) in the Commercial UAV E-Newsletter and commercialuavnews.com Editorial Content by Commercial UAV News editorial staff: Article to focus on webinar themes and may address some of the audience questions. Piece will be designed to drive interest in the on-demand webinar recording. Webinar Leads: Contact details for leads will be shared with the sponsor for follow up opportunities within four business days after the live webinar. Lead information includes: Registrants’ contact details including name, title, company name, email, telephone number, state, country, and responses to “What best describes your industry sector?” and “What is your business type?” It will be indicated in the file of the preregistered attendees connected to the live webinar.
What can you do with high-level leads? You can reach out via LinkedIn and thank them for having registered for the webinar and ask an open-ended question to initiate a conversation/connection Next Steps: Once a contract is signed, our webinar management team will reach out to schedule a Tech Rehearsal and collect:
These assets will be featured on the webinar landing page, in social media promotions, and in-house ads. We encourage you to also promote and share the buzz!
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A webinar is your opportunity to present an engaging topic to a live web audience filled with industry professionals from Commercial UAV Expo’s network, but packing technical information on a set of slides isn’t the most effective way to win your participants over. Here are 5 strategies for creating an impactful webinar that will maintain your audience’s attention.
1
Keep it educational.
Try not to conduct a sales pitch. Use case studies when applicable.
2
Less is more.
Limit text. Your audience should be focused on you and what you’re saying.
3
Use graphics.
Imagery should add to the conversation, not detract from it.
4
Avoid animations.
They can be a distraction or run the risk of not working live.
5
Prepare.
Make good notes, know your key points and practice.
Gated Content
Extend your reach and expand your network with a content promotion package. Enlighten your buyers, establish your business as a thought-leader, and increase brand awareness all while filling your pipeline with warm leads. Leverage the trust and respect of the Commercial UAV News brand to share your message.
- Reach a highly engaged audience and drive leads with a three-month-long campaign
- Our team builds a responsive landing page and collects and delivers all leads to you
- Promotion includes web display, placements in the weekly newsletter, and a dedicated email
- Must be reserved six weeks in advance to preferred live date.
- Visuals (images, charts, etc.) will be requested from the sponsor.
- We encourage you to also promote and share the buzz!
Gated Content Leads: Lead information includes: Registrants' contact details including name, title, company name, email, telephone number, state, country, and responses to "What best describes your industry sector?" and "What is your business type?" An excel report with leads can be provided 1, 2, and 3 months after the content is published.
Point of Contact: Your sales representative will introduce you to our Marketing and Web Teams. Please allow six weeks from contracting date to the desired ‘go live’ date for Gated Content.
Please be prepared to share the following content with us in advance for the promotional initiatives to drive traffic to the registration page.
- White Paper Title
- Description
- PDF of final White Paper
- Logo png or jpg
- Cover image of report
- Image for landing page (1024x675) png or jpg
- Banner ads - (300x250 and 728x90)
Gated Content FAQs
How will people receive the gated content?
People that sign up to access the gated content will be redirected to a page with the content and the content will be emailed to them.
Are embedded videos supported on the platform?
A streaming service like YouTube or Vimeo will be used so the users don’t have to download a large video file or wait for anything to load. Video links will be embedded on the content page.
Is there a limit to how many videos and the length of videos that can be accommodated per Gated Content?
No limit.
Banner Ad Examples:
PDF Example:
Landing Page Example:
Custom Content
Share your expertise with the commercial drone community via a custom content piece. It can take the form of an interview, article, series, or a combination of elements may be incorporated. Our team will work with you to tell your story in a way that is especially relevant and is sure to explain and explore the kind of value you’re able to create.
- Build Brand Awareness & Establish Expertise
- Demonstrate ROI through Customer Success Stories
- Highlight Specific Technology or Application
- Share your Company’s Story
- Depending on scope of content, a video interview may need to be scheduled.
Point of Contact: Your sales representative will introduce you to our Editorial Team.
Once the piece is approved by the customer, it will be published and shared via CUAV social media accounts for additional exposure and audience reach.
Please allow at least three weeks from the contracting date to the desired publishing date.
Steps after contracting:
- General article topic will be conveyed from the sales representative to the editorial team prior to the customer introduction
- Our editorial team records their customer call for context and notes
- The topic and any helpful materials (featured product/project details) should be shared with editorial before the call
Our editor will write questions ahead of time and send at least a day in advance of the interview. - Editorial team will share prepared piece with customer for approval prior to posting.
- Customer may be asked to provide supporting materials such as photographs, graphs, or other visual elements for the piece.
Dedicated E-mails and HTML Guidelines
If you’ve got a message to get out, a dedicated email to Commercial UAV Expo’s network of industry professionals may be your answer. Open rate can be shared with sponsor upon request. In order to successfully reach your audience, you need to ensure that your email bypasses their spam filters. Follow these 5 tactics to transform your email from spam into a value-add that your prospects will appreciate reading. Note - all dedicated e-mails must be reserved at least three weeks in advance.
1
Catchy subject line.
A subject line is your first, and often only, chance to grab your audience’s attention.
2
Personalization.
Personalizing your email will help garner the reader’s attention while sidestepping spam filters.
3
“Spammy” language.
Be creative with your email copy and avoid the kind of language that you would avoid as a reader.
4
Imagery.
Images should support your message, not be the message.
Banner Advertisements
Digital advertising can be an easily executed tool. Create your ad, have it posted on Commercial UAV News, and watch the clicks come in from the highly trafficked news site. To get the most out of your digital advertising, keep these tips in mind. Metrics to be shared with sponsors via an AdGlare Link for advertisements running on Commercial UAV News only.
1
Clear objective and CTA.
Have a specific goal that informs your creative and helps measure ROI. Include a single compelling CTA.
2
Choosing your URL.
Direct the viewer to a page that makes sense. If the goal is to generate leads, link to a landing page with a lead capture form.
3
Simple ad.
Keep your ad clear and concise with minimal text usage.
4
Creative.
Use colors and imagery to pique the audiences' interest.
5
Web/newsletter advertising combos.
Don’t risk missing part of your target audience by only advertising on one of the two.
Website Banner Ads | Newsletter Banner Ads |
Ad Size: Medium Rectangle – 300w x 250h (pixels)
Ad Size: Leaderboard – 728w x 90h (pixels)
Ad Size: Pop Up – 640w x 480h (pixels)
| Ad Size: Medium Rectangle – 300w x 250h (pixels)
Ad Size: Leaderboard – 728w x 90h (pixels)
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Banner Ad Examples
Video Ads
- Ad Size: Pop Up – 640w x 480h (pixels)
- Format - GIF, PNG or JPEG, 3rd Party Tag Script, Zip Archive, MP4 Video
- Animation (optional): 10 seconds max (no flash) (note: we have allowed longer videos)
- Maximum File Weight – 200k
- URL for the pop up to point to
- Run of site only
Video Ad Example:
Social Media Package
Take advantage of our social media influence with a sponsored social media package comprised of:
- One tweet
- One Facebook post
- One LinkedIn post
- One Instagram post
- We encourage you to share our posts and add to the buzz!
Point of Contact: Your sales representative will introduce you to our Marketing Team.
Next Steps: You will be asked to provide copy (200 character limit), a link and/or creative (1080x1080) and any tags you wish to include in your post. Final post approval is at discretion of Commercial UAV Marketing Team to maintain brand voice.
No metrics will be shared, we encourage you to use tracking links to track your campaigns success.
Reach out to a member of our team
207-842-5646
207-842-5404
