If money were no object, what tools or skills would you acquire to grow your business?In many ways, that’s a silly question to ask, because money is always going to be a primary concern. It’s certainly a top priority for operators and organizations looking to adopt drone technology, where the benefits associated with making a given task is cheaper, faster or safer have been detailed in a variety of industries. Being able to quantify what all of that means in terms of an ROI is often a prerequisite of adoption, but that can be a difficult proposition if the value of a drone needs to be demonstrated before moving forward with an investment.As a means to move forward without a significant direct investment, we’ve discussed why it can make sense to finance your investment in drone technology, and have also explored what kind of financing options exist for professionals who want to utilize drones to augment their services or process. Financing a drone investment isn’t always about demonstrating the value of what adoption can mean today though. Doing so can represent a value proposition that opens up critical opportunities in the present and future, all of which reframes the question of where your business can go by getting the right equipment in your team’s hands. What’s Your Tipping Point?Professionals in industries that range from construction to agriculture to infrastructure inspection have recognized what it can mean for them to utilize drone technology, but the approach around doing so varies a great deal. Regardless of the application, many have questions about whether or not drone technology can allow these professionals to expand their offerings in a meaningful way, and what the costs associated with doing so might be.“People's initial buying behavior is focused on what someone needs, and what's the minimum they have to spend to fulfill that need,” said Nick Gibbens, Sr. Vice-President of Vendor Finance at AP Equipment Financing. “But if money wasn't an issue, how would they approach fulfilling that need? Would they add x, y, and z? Or just x and y? As a result, does that broaden your potential in the new market you are developing to include companies that otherwise wouldn't select you? It’s an important thing to consider, because you can reach a tipping point in terms of how much value you’re able to provide based on the tools you have available.”Figuring out whether or not you’ve reach your tipping point often means asking some tough questions, such as:
- What does it take to be fully employable or to provide all the services that your organization needs?
- Are you missing out on a job because you didn't have that capability that a competitor does?
- Are you not able to fully deliver on a project because the tools you’re using are too limited?
- Have you been forced to contract out part of a project due to a lack of capabilities or expertise?