Beyond the Buzz: Earning Public Trust in the Drone Industry

As industry insiders, we see firsthand the value that drones bring to complex operations. They save lives, time, money, and make difficult jobs a bit easier. Trusting drone technology is now commonplace for those who work in the industry every day. Yet this feeling doesn’t always extend beyond the lines of industry employees. For some in the general public, drones still raise questions about privacy, safety, and noise. For drone companies, how you communicate can matter as much as how well your technology performs.

In this live webinar, public relations and marketing leaders from across the drone industry share how they talk to the public, respond when concerns arise, and show the real-world value of their work. Hear what’s worked, what hasn’t, and what they’d do differently.

Attendees will come away with:

• How to address the public’s most common concerns without sounding defensive or scripted
• Ways to engage skeptical communities before you launch operations in a new area
• How to turn case studies, demos, and local partnerships into trust-building stories

Whether you’re in communications, operations, or leadership, you’ll leave with practical ideas you can put to work right away.

Moderator

Erin Williams, Content Specialist, Commercial UAV News

Erin is the Content Specialist for Commercial UAV News and Expo. Prior to joining Diversified Communications, Erin contributed to news sources for a major outdoor retail company. Erin graduated from the University of Maine with a Bachelor of Arts in Communications. In her spare time, she enjoys hiking, horseback riding, and reading. She is a Maine native and currently resides in Portland, Maine.